An AI Operating Engine for Bloggers
Because you didn't start a food blog to spend 80% of your week staring at a screen, overwhelmed.
Cohort 2 runs Sep 14 to Oct 5, seats capped!
You cook for a couple of hours and then you sit down for the other six, trying to rank on Google, resize a Pinterest image, remember if the newsletter went out and how to get more people to open it, and figure out which of your 500 posts to fix first.
We all wish we had a manager to organize and tell us what to prioritize.
This is Mise en Claude's four-week live cohort where you build the AI system that gets you started on that journey. Whether you're working solo or have a small team, this takes the repetitive admin work off your plate and tells you what to do first, so you have more time to do the things you actually love.
Everything is recorded, so you are never behind.
TL;DR FOR THE SKIMMERS
Because, you're smart and completely spent.
4 live sessions + 2 office hours + templates, MCPs, connectors, skills, and all my workflows for $347.
BUILD A SYSTEM, NOT MORE PROMPTS
You do not want more to do. You want to know what to do first, and have the busywork handled. That's what this does.
SEATS ARE CAPPED, SMALL ON PURPOSE
So I can read your work, answer your real questions, so you'll leave with something tangible built for your business
RECORDED SO YOU WON'T FALL BEHIND
Every session is recorded. Miss a Tuesday, watch it later. Come to office hours with questions and leave when you're done.
BUILT FOR FOOD BLOGGERS, BY ONE
WPRM, GSC, RPM data, 500-post backlog, I have seen it all. This is the system that I use to run my blog.
TOOLS THAT WORK OUT OF THE BOX
Templates and starter skills done for you with the flexibility to customize in the future.
You already use AI.
But is it really giving you time back?
You open ChatGPT or Claude, type the same instructions you typed yesterday, edit out the parts that sound like a robot, and close it wondering if that was even faster than doing it yourself. If you mostly chat with it and have never set up a project, you are not behind. You have just hit the ceiling of what chatting can do.
And you are tired. You asked AI for help and it handed you forty things to do and no idea which two mattered. You open the spreadsheet of 500 old recipes and want to close the laptop and sleep for a week. You keep sifting through your numbers, overthinking them, and writing things off as too much. Every course you bought to fix this got long and wordy and you quit somewhere around module three.
The people getting real hours back are not chatting harder. They set it up once so it already knows their voice, their reader, and their rules, and then it does the thinking and stops wandering off the plan. That is a system, not a chat, and almost nobody has built one for food blogging. That is what you build here.
$347 for the full cohort: 4 live sessions, 2 office hours, and every template, skill, and workflow. Seats are capped.
What you walk away with
You leave with a system, not another empty digital dashboard that you can build "later". This is not a course - this is a sprint.
So every session, you'll get the actual setup, running on your site, by the time we finish. If not, I have failed!
01
The end of "I don't know where to start."
You open your laptop and there is a clear next move waiting, instead of forty open tabs and a knot in your stomach. The overwhelm that made you want to close the laptop and sleep for a week has a system underneath it now. You stop asking what to do first and just start.
02
Your workbench
The structure that holds everything, your Projects, Folders, Skills and Tasks arranged so your setup persists instead of vanishing the second you close a chat. This is where you finally sort out when to use Chat versus Cowork, and what a Project or a Skill even is. It is the bench the rest of the system bolts onto, and it is the reason you stop starting from scratch every morning.
03
Your brand engine
The file that teaches Claude your voice, your reader, and your hard lines, so you stop re-explaining yourself every time you open a new chat, and it stops writing "nestled in a cozy bowl of comfort." Then, a one-step scrub skill that strips the AI tells out of any draft before it goes live, so it sounds like you!
04
Your content and prioritization engine
A quarterly prioritization engine that will help you identify focus tasks for the next 12 weeks. A weekly task and summary that reads your own GA4, Search Console and earnings data and incorporates seasonality to hand you the specific number of posts actually worth your Monday, based on your capacity. You stop guessing. You just get the short list, with the reason each one made it.
05
Your amplification engine
Drop in your tested recipe and any notes, and get back everything else you need to market it - Pinterest titles and descriptions, email subjects and drafts, and the short-form hooks and potential scripts, all in your voice. You amplify the distribution, so you can keep creating recipes you love.
06
The feeling you actually came for.
Close the laptop at 4pm and know it's handled. Take a weekend without the guilt that you "aren't pinning enough." The shift from "I'm behind" to "I have a system."
How this will work
Every session, I show you the exact thing, then you build your version of it in the room together. You'll leave with something that works out of the box, after the end of each session. Each session is 2 hours, but it's 2 hours of us working together, not me talking at you.
At the end of the challenge you'll have built one cohesive operating engine: a workbench that holds your setup, then the engines that run on top of it. Session 1 builds the workbench and your brand engine. Session 2 builds the prioritization engine. Session 3 builds the amplification engine. Session 4 wires it all together and brings your existing work into the clean system. Each piece is running on your real site by the time that session ends. On top of the four sessions, you get two office hours to go deeper and get unstuck. Everything is recorded.
WORK BENCH & BRAND ENGINE
Build the scaffolding, then teach Claude to sound like you.
First the workbench. You set up the structure that holds your setup, your Projects and Skills, so nothing vanishes when you close a chat and you finally know which room you are working in, Chat or Cowork.
Then the Brand Engine sits on it. You let Claude interview you, one question at a time, and it builds your Brand Brain from your own words, your voice, your reader, and the things you would never publish. Last, you build your Humanizer, the scrub that keeps "delve" and "symphony of flavors" from making it out the door. You leave knowing your way around the tools, not guessing.
What you leave with:
- A clean project structure
- Clear knowledge of how to structure future projects and folders
- How to set up Claude so you don't burn through usage limits
- Best practices to keep your system running smooth after the challenge ends
- Your brand "brain" engine
- A "humanizer" skill that will automatically run on any output to make sure it sounds like you
THE PRIORITIZATION ENGINE
Know what to work on, every week, from your own numbers.
It is Monday. You have hundreds of posts and a few hours before the nap ends or your kids are back from school.
What do you touch? Right now you answer that from a feeling, or you sift through your numbers and overthink it until you write it off as too much.
By the end of this session you answer it from your data instead. You connect your GA4, Search Console (free!), layer in what is evergreen versus what is coming into season, and add what actually earns.
Then you hand that pass to a small routine that drafts your weekly short list before you are even awake. It proposes. You decide. End of decision fatigue.
What you leave with:
- A quarterly prioritization process that points your next 12 weeks at what actually grows the business you set out to build.
- A connected data setup (earnings will have to be manually entered, but we can make this easy peasy)
- Your prioritization matrix (built to your specific site)
- An automated, weekly decision task and card that tells you what to update and why (so you can decide if it's worth your time or not)
THE AMPLIFICATION ENGINE
One recipe becomes a full editorial calendar.
You have one tested recipe. To market it you need Pinterest titles and descriptions, an email subject and body, and the short-form hooks and captions. Right now you write each one cold, or you have prompts that get it right about half the time and you fix the rest by hand.
In this session we build the routine that takes that single recipe and hands back the full package in your voice, ready to publish or pass to your team. One input, a week of output.
This is the session most people tell me they want most, so it is the one I built to go deepest.
What you leave with:
- A repeatable one-recipe-to-everywhere workflow you can run every week that generates email subjects, newsletters, Pinterest titles and descriptions, IG hooks and captions, Facebook captions, and more.
MAKE IT CONNECT + CLEAN UP THE REST
Wire the pieces together, then bring your old work in, carefully and last.
By now you have a workbench and three engines all running. This session connects them so they hand off to each other, and then we do the careful part: what to do with the hundreds of chats and scattered files you already have in Claude or ChatGPT. Clean first, migrate last, on purpose, so nothing important gets buried in the move.
What you leave with:
- A connected system where the pieces feed each other instead of sitting in separate chats
- A clear way to bring your existing work and backlog into the clean setup
- The frameworks to diagnose, review, update, and customize so your workflows stay crisp as your business changes
- Your skill library, the prioritizer, the humanizer, and more, yours to keep
PLUS: TWO OFFICE HOURS
Open rooms across the four weeks to fix what is stuck, look at each other's builds, and go deeper on your biggest time drain. Everything is recorded and yours to keep.
Hi, I'm Shruthi!
I run Urban Farmie, a food site that does around 2.5 million visits a year, and I run the content engine on it myself. I know the "two-shift" day in my body: hours on my feet testing a recipe, then expected to sit down and write the post, crop 15 process shots, and draft the newsletter. Spent, and then the "real" work starts.
I'm also a recovering management consulting partner, which mostly means I am allergic to things that sound smart and do nothing. I am also not an AI guru and I won't pretend the tools are magic. On Mise en Claude I have been showing the real version of this in public for months, including the parts where Claude got it wrong and I had to fix it.
This cohort is that same honesty, live. I teach you to build the setup I actually use, on your own site, in four weeks. Your recipes stay sacred. Your taste stays in charge. I am here for the 80%.
$347 for the full cohort: 4 live sessions, 2 office hours, and every template, skill, and workflow. Seats are capped.
WHO THIS IS FOR
This isn't for everyone, and that's on purpose.
THIS IS FOR YOU IF ...
- You run a real food blog and create amazing recipes you want to share (P.S., What I teach will also work for non food bloggers, but the tools that folks vote on might be more food specific)
- You already chat with AI and know you are leaving time on the table, but you have no projects, no system, nothing that sticks.
- Your brain has too many tabs open, literally and mentally, and you want one place that tells you what matters.
- Looking at your spreadsheet of 500 old recipes makes you want to close your eyes and sleep for a week.
- You tried ChatGPT for your intros and spent more time editing out the cheese than writing it yourself would have taken.
- You want the screen work gone without handing over your voice, your recipes, or your reader's trust.
SKIP THIS IF ...
- You don't have a site yet, or you're still finding your niche.
- You want to auto-generate 50 viral recipes. That's the danger zone, and it's exactly what this refuses to do.
- You want a done-for-you agency to run your blog while you watch.
- You want to sit and listen. Every session asks you to build something real.
FAQs
Do I need to be technical?
No. If you can write a blog post and follow a live session, you can build this. It stays in plain language, no code. When a session needs a connection like Search Console, I walk you through it live, one step at a time, and everyone does it together.
When are the actual sessions going to be held?
Cohort 2 runs over four weeks, starting the week of September 14 and wrapping the week of October 5. Four live sessions, plus two office hours for troubleshooting. Exact times go out once enrollment closes, so I can pick slots that work for the people actually in the room. Every session is recorded, so a missed week is never a fallen-behind week.
I already use ChatGPT. Why do I need this?
Because chatting and having a system are different things. Chatting means retyping your instructions every time and fixing the same robotic output. A system already knows your voice and your rules and does the thinking. This is taught in Claude, and the approach carries straight over to ChatGPT.
What if I miss a session?
You won't fall behind. Every session and office hour is recorded and yours to keep. Watch it at naptime. That is a promise, not a hope, and it is why this is four weeks and not forty.
Is this done-for-you?
No, it is done-with-you. You leave owning the system and understanding how it works, instead of renting a dashboard or drowning in someone else's setup. You get something working in the room, then learn enough to change it as your business changes.
Why is this capped?
Because I read your work and answer your real questions, and I can only do that well for a small room. When the cohort is full, this cohort closes. I added a waitlist because I wanted to make sure that the folks joining were real bloggers.
How do you keep it fresh as the tools keep changing?
The maintenance ritual is built into the challenge, not left as an afterthought. This is what the last session is going to be about. When you publish a post that you're proud of, feed it back as a voice sample. Monthly, hand the system your new top performers and the words your readers are using now. Quarterly, prune the skills you stopped using. It takes about fifteen minutes a month, and it compounds instead of going stale.
Does this work with my existing setup? I run Airtable / ClickUp / Google Sheets.
The challenge will teach you to build ONE clean project from scratch, that is built to best practices. Depending on whether you're primarily using single chats vs. pre-existing projects, we will walk through how to create a better scaffolding (or to clean-up what you already have) to follow these principles as part of that last session.
Your Brand Brain, your Humanizer, your weekly card, and your repurposer all produce output you drop where you already work. Claude integrates with both Clickup + Google Sheets.
Some tools connect so Claude reads and writes without copy-paste, and the list is growing. Where a direct connection exists for your tool, I show you how! Where it does not yet, the workflow still runs, it just ends in a paste. You learn the pattern so the approach does not care which tool you use, and you are ready the day your tool connects.
$347 for the full cohort: 4 live sessions, 2 office hours, and every template, skill, and workflow.
Seats are capped.